Released on = January 11, 2007, 8:19 am

Press Release Author = Christopher Bean Coffee Co/MG

Industry = Advertising

Press Release Summary = JAMAICA TOURIST BOARD PARTNERS WITH CHRISTOPHER BEAN COFFEE
COMPANY ON LARGE-SCALE PROMOTION/SWEEPSTAKES
"Jamaica Me Crazy" and Blue Mountain Blend Coffee, offer prize trips to Jamaica with
registration from now through March 16, 2007


Press Release Body = KINGSTON, JAMAICA - One of Jamaica's best-known exports is its
famous Blue Mountain Coffee and through a partnership with the Christopher Bean
Coffee Company, the Jamaica Tourist Board (JTB) invites American consumers to try
Jamaica's coffee and enter to win one of 5 trips for two to Ocho Rios, Jamaica. A
6-week-long sweepstakes promotion is being implemented in 31 states with on-pack
awareness and entry blanks on 50,000 packages of Christopher Bean Coffee.

Participating retailers include: Publix, Kroger, Lowe's Foods, Fry's, Dillon's,
King Soopers and City Markets. Entry into the sweepstakes will also be open to
consumers through the Christopher Bean Coffee Company web site at
www.christopherbean.com. \"We\'re pleased to be partnering with Christopher Bean
coffee to further emphasize that Jamaica produces some of the finest coffee in the
world. The JTB focuses not only on promoting travel to Jamaica, but also the
variety of sights sounds and tastes that our country offers and therefore this
promotion is a perfect fit,\" says the destination's Director of Tourism, Basil
Smith.

Additional promotion for the sweepstakes is being generated via billboards and
coupons in Sunday newspapers starting January 7, 2007 in selected markets in Ohio,
Colorado, Florida, Georgia, Texas and Arizona. The official entry period runs from
December 18, 2006 through March 16, 2007.

There will be 5 prize trips awarded and each includes round trip airfare for two via
United Airlines from the United gateway closest to the winners' home, 5-day/4-night
all-inclusive accommodations at the Sunset Jamaica Grande Resort & Spa in Ocho Rios
and a Chukka Caribbean Adventures Jeep Tour including a visit to a Jamaican coffee
plantation. Winners will have one year from date of issue to redeem their prize.
In addition, 50 First Prize packages will be awarded consisting of a Jamaica travel
bag, Christopher Bean Coffee, a Jamaica coffee mug and a t-shirt. All winners will
be selected at random from among all eligible entries received.

"We are excited about this partnership with the Jamaica Tourist Board to support our
best selling "Jamaica Blue Mountain Blend" and our amazing new "Jamaica Me Crazy
Flavor" with a sweepstakes that will send a Christopher Bean Coffee lover to one of
the world's great travel destinations that is known for its fine coffee," says Mark
Geallis, Director of Sales and Marketing for Christopher Bean Coffee.

About The Christopher Bean Coffee Company

The Christopher Bean Coffee Company was founded in 1996 and prides itself on
selecting the highest quality, hand picked Arabica coffee from some of the world's
top growing regions including Costa Rica, Indonesia, Colombia and Jamaica. Each
variety is roasted in small batches to maximize flavor.


About Jamaica Tourist Board

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica's national tourism
agency based in the capital city of Kingston. The Board is responsible for the
worldwide tourism marketing and promotion for the island country of Jamaica.
Details of upcoming special events, attractions and accommodations in Jamaica are
posted on the Jamaica Tourist Board's Web site at www.visitjamaica.com.



Web Site = http://www.christopherbean.com

Contact Details = Mark Geallis
Director of Sales & Marketing
Christopher Bean Coffee Co.
440 Fentress Blvd.
Daytona Beach, Florida 32114
Ph. 386-257-2326 ext.223
Fax 386-257-2322
Email mark@christopherbean.com
WebSite www.christopherbean.com